Prior to the invention of the phosphorous match in the mid-nineteenth century, two forms of smokeless tobacco were popular: snuff and chewing tobacco.
Snuff became the preferred nicotine delivery system for the upper class in Europe in the seventeenth and eighteenth centuries, becoming popular in England after 1660 when the court of Charles II introduced it upon returning to London from exile in Paris. The tobacco leaf was ground up with a rasp into a fine powder that could be inhaled through the nose.
An instruction manual from this Rococo period laid out fourteen steps for the genteel use of snuff, including the manner for extracting snuff from the box and bringing it to the nose. Two of the final steps included “Take in the snuff evenly with both nostrils without making a grimace” and “Sneeze, cough, and expectorate”.
Elegant habitués prided themselves on being able to stuff their noses with snuff without sneezing. An indication of snuff’s popularity can be seen from Marie Antoinette’s wedding presents; there were more than fifty gold snuff boxes, making them an even more popular gift than gold watches.
The preferred forms of smokeless tobacco among Americans of European decent were chewing tobacco and snuff used as a moist dip. To use snuff, a small instrument was needed to deposit moist dip on the gums or to place a pinch inside the cheek. Chewing tobacco needed no instrument and was a favourite of sailors and men who worked outdoors for use while working. Early on, chewing tobacco was sold in loose bulky bags.
Later, sweeteners were added, and it was molded into lumps to fit into a pocket. Chewing, in particular, led to the mouth becoming filled with tobacco juice that could either be swallowed (often causing stomach problems) or, preferably, spat out. When the Catholic pope banned smoking in church in 1642, some prelates sought to maintain their nicotine habit by changing to chewing tobacco.
British writer Sir Compton Mackenzie noted with amazement that he had encountered one particular prelate in Seville who would chew tobacco during his sermon and then “spit over the heads of pious women seated on the floor under his pulpit and each time hit the same flagstone with his tobacco juice” .
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